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Data Science & ML/AI · Playbook · Foundation · ~4 min read
DATA SCIENCE & ML/AI · PLAYBOOK · FOUNDATION

AI-Accelerated EDA: Hypotheses to Validated Findings Memo

EDA with an assistant is not "ask the AI what's interesting." It is a disciplined loop: the model proposes hypotheses, generates analysis code, and you validate every finding before it enters the memo.

Tier: Foundation · Workflow area: Exploratory analysis

Done right, you explore three times as many hypotheses in the same time; done lazily, you ship a memo full of confident artifacts. The 2025 Stack Overflow survey's top AI frustration — "almost right" code — is precisely the risk here, because almost-right EDA code still produces a chart.

When to use

  • Starting analysis on a dataset where you have domain questions but no fixed hypothesis list.
  • A stakeholder asks an open question ("why did Q2 conversion dip?") requiring systematic slicing.
  • You need a findings memo others will act on, not just personal exploration.

Skip the full loop for a single known cut ("plot revenue by month") — just write it.

Prerequisites

  • Jupyter/notebook environment with pandas, matplotlib or plotly; the dataset loaded and already profiled (see pb-01 — EDA on unprofiled data wastes the loop on quality bugs).
  • An AI assistant in or beside the notebook (Claude, ChatGPT, Cursor, Databricks Assistant).
  • A one-paragraph business context you can paste: what the data is, the decision at stake, known caveats.

The workflow

  1. Hypothesis generation, breadth-first. Paste business context plus schema:

    Context: subscription SaaS, weekly signups table (2023-2026), columns:
    signup_date, channel, plan, country, trial_converted, mrr_first_invoice.
    Question: trial-to-paid conversion fell from 18% to 14% between March and
    June 2026. Generate 12 distinct hypotheses that could explain this, tagged
    [mix-shift | behavior-change | data-artifact | seasonality]. For each, state
    the exact cut of the data that would confirm or refute it.
    

    Insist on the data-artifact tag — instrumentation changes explain a large share of real "trends".

  2. Prioritize yourself. Pick 4–6 hypotheses by plausibility and cost to test. This judgment is your job; models rank by genericness, not by what you know about the March pricing change.

  3. Generate analysis code per hypothesis, with a falsification framing:

    Hypothesis H3: the dip is a mix shift toward paid-social signups, which
    always convert worse. Write pandas code that:
    - computes conversion by channel by month,
    - decomposes the overall change into within-channel change vs mix change,
    - prints both components as percentage points.
    Aim to REFUTE the hypothesis; note what result would falsify it.
    
  4. Run, inspect, and challenge. Execute each cell. For anything surprising, ask: This shows within-channel conversion flat but mix explaining 3.2pp. List three ways this decomposition could be misleading given the schema above. (Simpson's-style aggregation, denominator shifts from a signup-form change, censoring of recent trials that have not finished their window.)

  5. Chase the artifact angle explicitly. Before believing any behavioral finding, test the boring explanation: definition changes, tracking gaps, timezone shifts, incomplete recent periods. trial_converted for June cohorts may simply not be mature — recompute with a fixed 30-day window.

  6. Write the memo with numbers pinned. Paste your verified tables and ask for a memo draft: findings ranked by confidence, each with the supporting number and the cut it came from, plus a "what we ruled out" section. Rewrite the interpretation sentences yourself — you sign the memo.

Key Takeaway:

The assistant multiplies hypotheses tested per hour; only execution and your falsification pass turn its output into findings.

Tool variants

  • Agentic notebook assistant (Claude Code, Cursor, Databricks Assistant): it can run cuts itself; review every executed cell and require it to show intermediate tables, not just conclusions.
  • Chat assistant + manual notebook: copy code across; slower but forces you to read everything — a good default while calibrating trust.
  • SQL-first (warehouse copilot): same loop with CTEs per hypothesis; keep a scratch schema for materialized cuts so results are re-queryable.

Verification

  • Every memo finding maps to a specific executed cell/query you can rerun.
  • The mix-vs-rate decomposition (or equivalent) reconciles: components sum to the observed total change.
  • Recent-period censoring checked for any metric with a maturation window.
  • At least one initially promising hypothesis was killed and appears under "ruled out" — a memo with zero rejected hypotheses means the falsification pass did not happen.

Pitfalls

  • Narrative gravity. Once the model states a story ("paid social diluted quality"), later outputs bend toward it. Test hypotheses in separate conversation threads, or explicitly instruct "argue against the current leading explanation."
  • Chart-driven confirmation. A generated chart of noisy weekly data "shows" whatever the title says. Demand the underlying table and effect sizes with denominators.
  • Silent filters. Generated code often drops NaNs or filters "test" users without telling you. Diff len(df) before and after every transform.
  • Overrunning the question. Twelve hypotheses is for exploration; the memo answers the stakeholder's one question. Cut ruthlessly.

Restricted-environment variant

  • Share schema and aggregate cuts only; run all code locally against raw data. Pasting aggregated tables (counts, rates by segment) into a hosted assistant is usually acceptable where row-level data is not — confirm with your data-governance policy.
  • Fully offline: use a local model (Ollama, 8B–70B class) for hypothesis generation and memo drafting — both are language tasks that degrade gracefully — and write the pandas yourself.
  • Strip customer identifiers and any small-cell segments (n < 20) from anything pasted; small cells can re-identify.

Success criteria

  • 4+ hypotheses tested with executed code in a session where you would previously have managed 2.
  • Memo delivered with confidence-ranked findings, pinned numbers, and a ruled-out section.
  • A skeptical colleague picking any finding can be walked to the exact cell that supports it.
  • At least one data-artifact explanation was explicitly tested before any behavioral story shipped.
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