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Business & Systems Analysis · Hands-on lab · ~4 min read
BUSINESS & SYSTEMS ANALYSIS · HANDS-ON LAB

Lab 10 · AI-Opportunity Scan

Walk a validated claims process step by step and assign each a treatment — eliminate, rules automation, AI-assist, AI-agent, or keep human — with rationale that survives challenge. Three traps are planted: two steps where layering AI onto a broken handoff is the seductive wrong answer, and one "automation candidate" that is actually a control.

Divya Nair's validated motor-claims map from Lab 04 made her the obvious choice when Meridian General Insurance's COO asked the question every operations leader is asking this year: "Where should AI go in claims?" The wrong way to answer is to list steps that could take an AI. The right way — the discipline this lab drills — is a per-step treatment scan where "no AI here" and "delete this step entirely" are first-class answers, followed by a value-feasibility-risk ranking that tells the COO what to do first and what to refuse.

You will need

  • A chat AIfree ChatGPT, Claude, or Gemini.
  • A spreadsheet for the treatment scan and the ranking matrix.
  • Timeabout 75 minutes.
  • No real datathe process and figures are synthetic.

The validated process, with operating data

Twelve steps, walkthrough-validated (Lab 04), now enriched with volumes and error rates from the ops team.

CLAIMS PROCESS — OPERATING DATA (9,000 motor claims/month)
S1  FNOL capture (app/call/garage)      12 min | 6% capture errors
S2  Policy & cover validation           70% auto today; 30% manual, 4 min
S3  Registration in ClaimsCore          5 min | manual re-key of the FNOL
                                        form into ClaimsCore; 3% key errors
S4  Document completeness check         8 min | 34% of claims incomplete
S5  Customer doc chase (pending queue)  3 chase attempts; claims wait
                                        6.2 days average in this queue
S6  SIU fraud triage                    4% of claims | 25 min | SIU team
S7  Assessor desk review               60% of claims | 15 min | 15% kicked
                                        back to intake (rework loop)
S8  Surveyor assignment                 3 min | rule-based: postcode + load
S9  Estimate review                     30 min | 20% of garage estimates
                                        are handwritten/scanned
S10 Payment approval                    6 min review | team lead approves
                                        every payout > INR 1,00,000;
                                        queue adds ~1.5 days
S11 Payment execution                   batch, nightly, fully systematic
S12 Claim-status communications         11,000 inbound "where is my
                                        claim" contacts/month, 7 min each

Steps

  1. Fix the treatment vocabulary first. Five treatments, strict definitions in your sheet header: eliminate (the step exists only because of a broken structure — remove the cause, delete the step), rules automation (deterministic logic, no model needed), AI-assist (model drafts/extracts/flags, human decides), AI-agent (model acts, human supervises by exception), keep human (judgment, accountability, or control — AI does not belong in the decision). Order matters: eliminate beats automate — automating a step that should not exist is polishing waste.

  2. Scan all twelve steps yourself before consulting AI. For each: treatment + two-line rationale + the operating number that justifies it. Force yourself to ask, at every step: "Why does this step exist at all?" — at least two steps in this process exist purely because something upstream or sideways is broken. Thirty minutes; this sheet is the graded artifact.

  3. Run the AI scan as a second opinion. Prompt: "For each step in this claims process, assign one treatment: eliminate / rules automation / AI-assist / AI-agent / keep human. Rules: prefer eliminate where the step compensates for a structural problem; never assign AI-agent to a step that exists only to move work between systems or queues; flag any step that functions as a financial or fraud control. Justify each with the operating data." Compare against your scan. Every disagreement gets adjudicated in a Challenge column — data decides, not confidence.

  4. Hunt the layering anti-pattern explicitly. The most common AI-adoption failure is bolting a model onto a process shaped by pre-AI constraints — an agent that writes faster emails into a queue that should not exist, an agent that re-keys between systems that should be integrated. Re-examine every step where you or the AI wrote "AI-assist" or "AI-agent" and ask: is the step itself the defect? Expect to reverse at least two verdicts.

  5. Hunt the control masquerading as a bottleneck. Somewhere in this process, a step that adds delay and looks ripe for automation is actually there to stop money or fraud going out the door. Automating a control is not efficiency — it is removing a safeguard and calling it throughput. Find it, mark it, and write what would be a legitimate improvement for it (threshold tuning, risk-based sampling) versus what is off the table (removing the human sign-off wholesale).

  6. Build the value × feasibility × risk matrix. For every step whose treatment involves change: score value 1–5 (minutes × volume × error impact — compute from the data, show the arithmetic), feasibility 1–5 (data availability, rule clarity, model maturity — handwritten inputs cost feasibility points), risk 1–5 inverted (customer harm, money movement, compliance exposure). Rank by value × feasibility × risk-inverse. Ask the AI to check your arithmetic; verify its check.

  7. Write the backlog and the refusals. The AI-opportunity backlog: top 3–5 ranked items, each with treatment, expected impact grounded in the operating data, and first validation step. Then the section most scans omit — refused items: the layering traps and the control, each with one line on why the obvious AI answer is wrong. The refusals are what make the backlog credible.

  8. Draft the redesign-scope recommendation. Three sentences to the COO: which part of the process should be redesigned rather than augmented (name the steps), which single AI-assist opportunity to pilot first and why it wins on the matrix, and which step must keep its human regardless of pressure. This paragraph is the lab's executive deliverable.

Remember:

The step that most wants an AI agent bolted onto it is usually the step that should not survive the redesign — automate nothing you have not first tried to eliminate.

Verify your work

A complete lab has all of the following:

  • A twelve-row treatment scan with per-step rationale citing the operating data.
  • At least two steps re-verdicted from AI-assist/agent to eliminate after the anti-pattern hunt, with the structural cause named.
  • One step marked keep-human as a control, with legitimate-vs-off-limits improvements distinguished.
  • A ranking matrix with shown arithmetic for value scores and a stated feasibility penalty for handwritten inputs.
  • A backlog of 3–5 opportunities plus a refusals section, and the three-sentence redesign-scope recommendation.
▸Answer key — the three traps and the expected scanoptional deep dive — click to expand

Trap 1 — S3 (registration re-key): the agent bolted onto a system handoff. The seductive answer is an AI-agent that reads the FNOL form and keys ClaimsCore — it would even work. But S3 exists only because FNOL capture and ClaimsCore are not integrated; the step is pure translation between systems. Correct treatment: eliminate via integration (or an interim rules-based data pipe). An agent here would permanently institutionalise the broken handoff, add a model's error profile on top of the 3% key errors, and make the eventual integration harder to justify. This is the McKinsey-style layering anti-pattern in its purest form: paving the cow path with a model.

Trap 2 — S5 (doc chase queue): the agent bolted onto a queue that should not exist. Seductive answer: an agent that drafts personalised chase messages and manages the 3-attempt cadence. But S5's 6.2-day wait is downstream damage from S4's real finding: 34% of claims arrive incomplete because nobody tells the customer what is needed at FNOL time. Correct treatment: eliminate most of S5 by redesigning S1/S4 — a dynamic document checklist at FNOL (rules from cover type + loss type, with AI-assist acceptable for extraction/validation of uploads at the point of capture). Chasing faster is optimising the symptom; the matrix should show the value sits in the incompleteness rate, not the chase mechanics.

Trap 3 — S10 (payment approval): the control masquerading as a bottleneck. Six minutes of review adding 1.5 days of queue, a clean threshold rule — it screams "automate." It is a financial control on money leaving the company, and in insurance a fraud-relevant one. Correct treatment: keep human for the approval decision. Legitimate improvements: risk-based thresholds (auto-release low-risk small payouts with post-hoc sampling audit), queue SLAs, better packaging of the case for the approver (AI-assist in preparing the approval summary is fine — the human still decides). Off the table: removing human sign-off above threshold, or an agent approving payments. If your matrix ranked S10 automation in the top three by value, the risk column was not doing its job.

Expected treatments elsewhere (calibration). S2: rules automation for most of the manual 30%. S4: AI-assist document extraction and completeness checking — the expected #1 backlog item (8 min × 9,000 claims, 34% incompleteness driving S5's delay; strong feasibility on typed docs). S9: AI-assist estimate extraction, feasibility docked for the 20% handwritten share (state a scanning/fallback plan). S6: keep human (SIU judgment; AI-assist flagging acceptable as input, never disposition). S8: already rules — leave alone. S12: high-volume candidate for self-service status + AI-assist responses; note the deeper fix is that S5's delays cause much of the 11,000 contacts — another layering check: deflecting calls about delays beats nothing, but shortening the delays kills the calls.

Grading yourself. All three traps caught with the structural cause named, S4 on top of the backlog: differentiator achieved — this scan is the skill the track is named for. Caught the control but not the layering pair: your "why does this step exist?" question fired only on risk, not on structure; re-run step 4. Backlog contains an agent for S3 or S5: read the anti-pattern note again — this exact recommendation, shipped, is how organisations end up with expensive AI running processes nobody should have kept.

Key Takeaway:

The opportunity scan's power is its refusals — eliminate before you automate, keep controls human no matter how bottleneck-shaped they look, and never let an agent fossilise a handoff that integration should have killed. The backlog is what you build; the refusals are why anyone should trust it.

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